Mexican artist Emilio Chapela and his internationally known pieces have always struck a chord with RM. On November 17, Chapela visited our office in Irvine to speak on his work and why it is important to our company. The beauty of Chapela’s work is that it combines both research and data. In essence, his work combines things that are concrete to create something beautiful and abstract – just like we do. How do these pieces enhance what we do?



At the head of the Operations walls sits one of Emilio Chapela’s pieces entitled “Taco Bell”. Chapela took the colors associated with the restaurant brand and painted them onto a white canvas. Each color represented with the same amount of space as it would have in the brand’s symbol. With 5,604 Taco Bells in the United States alone, the colors and branding of this symbol should be instantaneously recognizable. Seeing the colors plum, fuchsia and crayon yellow recreated to make something new has turned Taco Bell into a different product. It serves a beacon of motivation for those who work in our company to constantly see an everyday marketing piece, deconstruct it and figure out what makes it recognizable.

In Email Marketing, colors are key. Google tested 41 different shades of blue before it decided on the color now used for its page links. A study done at the University of Winnipeg said that 90% of decisions consumers make about brands is based off of a brand’s coloring alone. “Taco Bell” stripped down the noise of the brand and left you with the color as a landscape and we can constantly look at that piece and think and be brought back to the basics and the heart of Restoration Media. Let us be the artist of our technology.



Innovation in Presentation

“Imbalance” by Emilio Chapela has no color but it has something else that is crucial to what we do at Restoration Media- data. “Imbalance” shows two triangles, one vastly larger than the other and flipped upside-down so that it is balancing on its weakest point. The larger triangle symbolizes the world’s largest economy and the smaller symbolizes the world’s ten smallest economies. Given hours worth of researched data, “Imbalance” created a quick and precise view of a problem that needs to be addressed.

Everyone who has ever partook in a pole has seen a data chart before. They are everywhere and they all look the same. “Imbalance” took that concept of data and gave it a shape, a visualization. As a data company, we always look for new ways to present this data, whether to an employee, an employer or a consumer but the concept doesn’t always have to apply to data, it works for any presentation. How does the way you present your email affect your consumer? What about your subject line? The key is to constantly be thinking- is there a new and innovative way that we can present the same thing to you?

Not only does artwork create a more inviting environment, it helps remind a company to use both sides of the brain, that the abstract is just as important as the concrete. Using Emilio Chapela’s artwork in a company like Restoration Media drives that thought process even further. Like Chapela’s work, giving a clean and clear vision of what needs to be said is key in being recepted. If we can find a way that we can match the passion, simplicity and the depths of pieces like Emilio Chapela’s we can easily access people in the same way, as well. In the end, art and technology are not so different. In fact, they are both the driving force behind what makes Restoration Media great.