in 2007, the seven-billionth can of SPAM® product was produced. Whoa. The US government must have known billions of spam would be distributed when they passed CAN-SPAM in 2003. Oh, wait, we aren’t talking about THAT Spam, are we? Nope.

CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) is US federal legislation passed in 2003 that sets the rules and establishes requirements for commercial email. It also gives recipients the right to unsubscribe and outlines pretty harsh penalties for violations.

What does CAN-SPAM cover?

CAN-SPAM applies to any and all electronic mail messages whose primary purpose is a commercial advertisement or to promote a commercial product/service. This includes emails that promote content on commercial websites!

What are the penalties?

Each separate email in violation of CAN-SPAM is subject to penalties of up to $16,000. How big is your email list? Let’s say 16,000. 16,000 emails x $16,000 = NOPE.

How do I comply?

The FTC actually makes it pretty easy to comply. And really, it’s a lot of common sense. Visit their guide if you’d like more information: CAN-SPAM Act: A Compliance Guide for Business

Do:

  • Identify your message as advertisement clearly & conspicuously. Don’t include fine print that may confuse or contradicts your main content!
  • Provide a valid physical postal address in every email. P.O. Boxes are ok!
  • Provide a clear and obvious way to unsubscribe. You must honor that that request within 10 business days! Best practice: immediately.
  • Monitor your outsourced agencies. Did you outsource your email marketing campaigns to an outside agency? You are still legally on the hook to comply with CAN-SPAM.

Do Not:

  • Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information must always be accurate!
  • Don’t use deceptive subject lines. Again, don’t mislead your recipients.
  • Don’t make it hard for your users to opt out. Another reminder. Your email must include a clear explanation of how to unsubscribe, or opt out, of future emails. Do not charge a fee, or require any further steps for the recipient other than reply email or visiting a single website page.

As a reminder. This is NOT legal advice and shouldn’t be construed as such. Please consult with your own counsel for legal advice on how to interpret CAN-SPAM rules & regulations.

Did you know that an estimated 1,685,210 new cancer cases will be diagnosed in 2016? And did you know that approximately 50% of people with cancer are battling a rare cancer? Rare cancers include brain, pancreatic, ovarian, thyroid, stomach cancer as well as leukemia and lymphoma, and all pediatric cancers.

This is Team RpM’s Battle Cry.

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On Sunday, March 6, 2016, Team RpM joined Cycle for Survival’s indoor team cycling event to raise funds that are critical for rare cancer research. Team RpM raised over $5,500 towards benefiting cancer patients worldwide!

100% of every donation to Cycle for Survival is directly allocated to research at Memorial Sloan Kettering Cancer Center within six months of the events. The donations go to pioneering research and clinical trials, and have already led to new and better treatments for cancer patients! For more information, please visit cycleforsurvival.org.

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Check out some photos from the day of the event!

Andy Nagai, Software Engineer

Welcome to our RM Team Member Spotlight! We want to give you insight into RM by letting you hear from team members in varying roles at our company as to why they chose to work here and what excites them about their role.

Meet Andy Nagai, Software Engineer. Andy celebrated his third year anniversary with RM this summer.

How did you find out about an opportunity at RM and what made you choose to pursue this opportunity?

I found the position through a recruiter. I liked the company culture and was excited by RM’s existing sites and the various projects RM had in the pipeline!

What do you enjoy about working on RM’s Development team?

I like being an essential member of the team. RM allows us many any opportunities to learn and practice new technologies.  I really feel that management is concerned about employee satisfaction and health, which is important to me.

How have you grown in your career while working at RM?

I have had many opportunities to learn and implement new technologies which allows for continued personal and professional growth.

What most excites and motivates about coming into work every day?

Every day is another day of new challenges and learning opportunities!

How do you like SPACE, RM’s HQ? Any favorite perks you’d like to share?

I like that the company allows us flexible work schedules, and a discounted rate at Equinox!

Want to work with Andy? We’re hiring!

Let’s face it, there is a ton of competition for hiring quality talent these days. What do you do if you don’t have the brand recognition that some larger companies have? How do you score the top talent?

Believe it or not, the job description is often the first impression you have with your talent pool. Think about it. If a candidate hasn’t heard of your company name, they’ve most likely stumbled upon your job posting via Indeed, LinkedIn, etc. An awesome and exciting job description will push that quality hire to come visit your website, learn about you–and apply!

The Essentials

Job Title & Level

Titles matter even if they don’t matter. Titles are the easiest way to show career growth and quality hires want that.

Summary

The summary must be one to three sentences of powerful language carefully crafted to reel that quality hire in. Quality hires not only want, but expect, to gain value from your company. Show them what you have to offer!

Responsibilities

About five to ten bullets explaining the essential functions of the role. Be transparent. Quality hires want to get an idea of what they’ll be doing all day.

Department & Supervisor

We all want to fit in. Quality hires tend to be more interested in a horizontal company where they have access to mentorship and guidance.

Skills & Qualifications

List all the required qualifications along with those that are preferred. The company expects to gain value from the quality hire – and that is perfectly ok! Make sure the quality hire brings everything you want plus more to the table.

Company Overview

Sure, the quality hire has probably already read every word on your website – twice. But be sure to keep your mission statement, goals, accomplishments, and culture handy to remind them why your company is the best choice for them.

Details of Employment

Be very clear about whether the position is full-time, part time, contract, etc.

Salary

If you don’t want to disclose the number, then be sure to highlight the benefits package you offer. Don’t forget, quality hires may have options outside of your company. Stay competitive if you want top talent!

Contact Information

Don’t let the quality hire slip from your fingers. Be specific about who and how to contact for any questions, or status of their application. It’s hard, but always be responsive to each candidate.

Takeaways

Focus not only on how the candidate brings value to the company, but how the company will bring value to the candidate.

Be direct, specific, and transparent in everything you write. Don’t start off a relationship by misleading your candidates.

The entire job description should embody the company’s ethos from word choice to formatting. Your end goal is to attract quality hires who are right for the position and the company.

And hey, we’re hiring!

Eric Uldall, Software Engineer

Welcome to our very first RM Team Member Spotlight! We want to give you insight into RM by letting you hear from team members in varying roles at our company as to why they chose to work here and what excites them about their role.

Our very first spotlight is on Eric Uldall, Software Engineer. Eric is celebrating his first year anniversary at RM on July 14.

How did you find out about an opportunity at RM and what made you choose to pursue this opportunity?

I was working with a business partner who knew the Vice President of Product Development at RM and thought I would enjoy working with the team. After a short lunch meeting and getting an idea of what RM was up to, I knew I would be happy at RM. Once I met the rest of the team it was a no brainer. RM is family now.

What do you enjoy about working on RM’s Development team?

I personally feel like my drive and passion for new technology has earned a huge amount of freedom when I choose the technology I want to work with. I feel my opinion on the tech stack is always heard and often gets used.

I get to work with some of the best developers, designers and business people I’ve known, not to mention some of the best people I’ve known regardless their title.

What I love most about working on the RM Dev team is knowing the work I do makes an impact. That’s the dream–to actively impact my environment. Who knows how far that ripple will spread.

How have you grown in your career while working at RM?

I’ve grown immensely in the last year at RM. I’ve learned at least 5 new technologies (probably more). I’ve expanded my understanding of just how big data can be and how to make use of it at scale. RM is really an environment that allows us to push the limits of our abilities.

What most excites and motivates about coming into work every day?

My co-workers. RM is a truly amazing group of individuals. We’re like a big family, and we have our ups and downs. At the end of the day we can all come together and play some Smash Bros or Mortal Kombat, and I dig that.

How do you like SPACE, RM’s HQ? Any favorite perks you’d like to share?

SPACE is great. The visionaries for this environment did a great job of creating a place that is comfortable, offers plenty of escape, yet doesn’t distract from the tasks at hand. SPACE is a productive environment with plenty of opportunity to let your hair down!

What are your top 10 favorite songs to listen to when you work?

What advice would you give to others looking to pursue their career at RM?

Come show us what you’re made of!

Want to work with Eric? We’re hiring!

TUSTIN, CALIFORNIA – Restoration Media, an online media firm specializing in data management, behavioral targeting, email marketing, and brand development, announced today that Inc. magazine ranked them #1138 on its 33rd annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. This is the fourth year that Restoration Media has been named to the Inc. 500|5000 list, and their third consecutive year. This year, Restoration Media was additionally named as the #10 Top Media Company in the country.

Restoration Media has seen a 387% revenue growth from 2010 to 2013 by evolving its Careercentric network to serve over 7,000,000 job seekers each month, driving millions of clicks to jobs and sending over 200 million targeted email alerts each month. The Inc. 5000’s aggreggate revenue is $211 billion, generating 505,000 jobs over the past three years.

“What surprises me, even though I know it’s coming, is the sheer variety of the paths our entrepreneurs take to success, thematically reflecting how our economy has evolved,” says Inc. President and Editor-In-Chief Eric Schurenberg. “This year there are far more social media and far fewer computer hardware businesses than there were, say, six years ago. But what doesn’t change is the fearsome creativity unleashed by American entrepreneurship.”

Restoration Media shares the honor with prominent companies such as Yelp, Pandora, LinkedIn, and many other well-known names. The complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/5000.

Restoration Media Inc. announces RpM, a Weekly Team-Member Only Cycling Class as part of their Health & Wellness Program

TUSTIN, CALIFORNIA – Restoration Media, an online media firm specializing in data management, behavioral targeting, email marketing, and brand development, announced today the launch of RpM, a weekly, team-member only cycling class as part of its evolving health and wellness program.

RpM is a performance based cycling class exclusively tailored for Restoration Media team members. The class will be led by Kimball Theoret, a performance coach with over twenty years of experience in the fitness industry who has been working closely with Nicholas Pardon, President at Restoration Media to create an effective training program. The class serves a two-fold purpose; (1) to improve the individual health of each team member; and (2) strengthens relationships within the team and company as a whole.

Last month, Restoration Media announced its corporate partnership with Equinox. The organization has recently jumpstarted their health and wellness program and have made the health of the team members a priority and is excited to offer healthy alternatives to their team. The company is looking forward to their transition to SPACE, their new Irvine HQ, to fully explore and expand in-house group exercise options.

RESTORATION MEDIA INC., ANNOUNCES ITS EXCLUSIVE CORPORATE PARTNERSHIP WITH EQUINOX FITNESS CLUBS

TUSTIN, CALIFORNIA, April 1, 2014 — Restoration Media, an online media firm specializing in data management, behavioral targeting, email marketing, and brand development, announced today an exclusive corporate partnership with Equinox, giving team members the opportunity to experience one of the most prestigious and popular luxury fitness clubs in the country.

Team members may enjoy the benefits of Equinox by electing to join the Club with an affordable, subsidized membership rate. As the partnership expands, the organization plans on offering group exercise classes exclusively for Restoration Media team members, offering both an outlet to build on their health, but also team-building. The organization has recently jumpstarted their health and wellness program and have made the health of the team members a priority.

“We are excited to partner with Equinox,” said Sarah Aleem, Talent & Communications Manager for Restoration Media Inc. “Offering our team members access to an innovative health and fitness club is consistent with Restoration Media’s commitment to health and wellness.”

Equinox Fitness Clubs operates 51 upscale, full-service facilities in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and DC. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results. www.equinox.com

Restoration Media Acquires New Building in Irvine – SPACE

TUSTIN, CALIFORNIA, April 1, 2014 — Restoration Media Inc., an Internet marketing and development firm, is proud to announce that it acquired a commercial property titled SPACE in June 2013 to serve as the company’s new headquarters.

SPACE was formerly the corporate headquarters of Freedom Communications, publisher of the Orange County Register. Located at 17666 Fitch, SPACE features over 16,000 sq. ft. of office space on a one-acre campus in the Irvine Business Complex near the 55 and 405 freeways.

SPACE will serve a dual purpose for both Restoration Media and its sister organization Sayago & Pardon (sayagopardon.com), which owns a prominent collection of Latin American art. SPACE will benefit Restoration Media’s growing operations as well as provide Sayago & Pardon a formal gallery and video installation studio to present their collection.

The Restoration Media team looks forward to utilizing its new SPACE, complete with central courtyard, to house our growing company, host professional networking events and meetups for the local tech and marketing communities, and proudly exhibit the Sayago & Pardon collection.

Restoration Media and Sayago & Pardon are scheduled to transition from their current Tustin location to SPACE in early 2014.