Millennials are the largest cohort size in history. 47% of millennials in the US between the ages of 25 to 34 year-olds received a postsecondary degree and 18% of them even go off to get a Masters degree. So with massive sizing and massive smarts, where exactly should these young powerhouses be living? We have compiled a list of places that we feel are excellent for young professionals!

Orange County, CA

If the LA celebs-and-traffic-scene isn’t really the place for you (but you still want the beach and the amazing weather), then the OC has it all! With the highest grossing shopping mall on the West Coast, countless concert venues, beaches, (and not to mention, hello, Disneyland!), the OC is a great place for young techies to start their dream jobs. It has become a major player in the internet game, as well, which is why we found it to be a great place for our very own headquarters!

New York City

Can you think of a better place than the Big Apple for a young person to start a life? Aside from being the self-proclaimed Capital of the World, NYC also has more nightlife than anywhere else in the nation for young folks starting after 10 pm! The median salary for people with college degrees in NYC isn’t too bad- $54,987. and the crime rate is surprisingly low for a major city. Its only downfall is the outrageous cost of living! $3,190 is the average rent for a 1-bedroom. Whoa!

San Francisco

The city also has a high cost of living (only about a hundred dollars less to rent there than NYC!) But what it lacks in low rent, it makes up for with great nightlife, and low unemployment rates. Also, it’s a great city for those of you who are conscious of preserving our environment. San Francisco passed an initiative to make paychecks 100% paperless!

Seattle

If you don’t mind a little (okay, a lot) of rain, then Seattle is a great place for you! Washington’s mountains are great for avid hikers and explorers, and it is the home of Starbucks! It also has more restaurants per person than NYC (and half the rent price- the average one bedroom is $1,412) which is great for a young professional looking for a post-work happy hour.

Washington D.C.

If you are looking for a place where you can go to change the world, Washington D.C. is definitely your best bet! D.C. has a high median salary of $62,458, plus all the culture and life that only the greatest nation’s capital can bring! Take a trip to the national mall or visit the Smithsonian on the weekend. If that seems a little somber, head over to the International Spy Museum. Apartments are also significantly cheaper than New York City or San Francisco. Of course, it isn’t all perfect. The unemployment rate is still  a modestly high 7.5%.

Denver

If you are having trouble meeting other young professionals, move to Denver where 47% of the population are young professionals! It is also listed as the 16th highest relationship formation city in the U.S, meaning that if you want to find love, you will probably find it! Or if not, head to Vail, and spend the weekend skiing! Plus, it has the lowest rent price for a one-bedroom apartment averaging at $1,526 per month. 

Portland

What do millennials love more than food or coffee? Nothing, which is why Portland, Oregon ranks so highly on our list of places for young professionals. It’s known for its world famous food carts (nearly 600 of them) placed in pods all around the city and it is home to two of the greatest doughnut shops in the nation- Blue Star and Voodoo. It also made third on CNBC’s list of most caffeinated-cities with 867 coffee shops!

Raleigh

There are several reasons why Raleigh made the top of our list, but one of the biggest reasons is that it has one of the best job growth projections of any city in the country, with an impressive median salary of $62,313! It also has one of the lowest crime rates in the nation, making it safe and affordable for someone to start a life!

Phoenix

Why move to Phoenix? 17% of their population is young and 37% of their population is single. If that isn’t enough for you the average rent for a one-bedroom is $915. Plus, you cannot beat a Phoenix skyline.

Austin

Austin is the indy cousin in the sea of conservative cities in Texas. It is a great place for a young professional, especially if you are starting out. The statistics are unbelievable- Austin was voted 6th best place in the U.S. for nightlife and boasts an unemployment rate of less than 3%. A one bedroom apartment would cost you on average $910 per month and the median salary is over $45,000 for people with college educations. Austin considers itself the “live music capital of the world” and has almost as many coffee shops as its weird cousin, Portland.

 

 

color-oracle (1)

Does the image above seem to be slightly off? That’s because we used the Color Oracle app to show you how someone who is colorblind would view this photo. It is something that often gets overlooked in email marketing campaigns that are fighting to grab your attention but it could keep you from reaching about 8% of your target audience. What if you opened your email and all you saw was this:

Hello hyphen Elizabeth  hyphen exclamation point. Thank you for joining Restoration Media link to profile. We have some exciting opportunities for you exclamation point. Twitter page, facebook page, LinkedIn, Instagram. Image. Image. Drop down menu. System creating PC issues. Please wait.

What would that tell you about our website if you were a blind person using our site with a screen reader? Probably not that much. Here at Restoration Media, we have compiled a list of ways that we feel can help you achieve the most optimal way to reach that 8%.

Get mobile friendly

We have said it before and we will say it again: you need to make your campaign mobile friendly! Over 50% of emails are read over a phone so you’re missing out on half of your readers if you aren’t mobile friendly, anyway. Most of those who are visually impaired prefer to read on a mobile device or on the mobile option because the text is simpler and the options are easier to read, especially for those who use a screen-reader.

Use a color blindness simulator

The term “colorblind” sounds like the person can see only black and white but that actually isn’t the case. 99% of those who are colorblind can see some color. As we mentioned earlier in this post, we like to use Color Oracle to test our campaigns for color blindness. The app gives you four different ways to look at your email before it is sent out: Normal, Deuteranopia (green color blindness), Protanopia (red color blindness), and Tritanopia (blue color blindness). All you have to do is click on the word at the drop menu and your campaign can be viewed the way that a person with visual impairment views it.

Use an “alt text” for your images

As you saw in our sample email, a screen reader cannot tell what it is in your image but if you use an alternative text, it can read that and clearly let the reader know what is in your image. However, alternative text is difficult to use so if you don’t know how to make an alt text than you might just want to try explaining what is in the image instead. Try saying something like “this infographic clearly shows that our revenue has doubled in the last six months!”

Be a minimalist

Go on Pinterest, trust us, minimalism is cool and a minimalist campaign is so much easier for someone who is colorblind to use. Monochrome campaigns do not change much in different levels of color blindness and they look just as fierce when you aren’t colorblind. Keeping a sleek email without a million different colors will also help keep your CTA button more accessible. Drop all the heavy menuing at the top of your email, as well. It takes far too long for a screen-reader to get through all those emails and since most people have the attention span of a goldfish, a lengthy menu header could hurt the content of your campaign, anyway.  

Keep your text in one column

Screen readers will always read your text left to right and top to bottom. Many who create HTML emails use templates that are commonly coded using tables and though they are easy to move across channels, screen readers may not be reading them in the order they are intended. You could keep your email in two columns but, sometimes, separating text with images confuses the order for a screen reader. Another way around this would be to use HTML heading elements to create a hierarchy for screen readers.

Consider your Typography

Fancy wording is great but it doesn’t do much if people cannot read it. Keep your font fairly large and not overly complex. If you are going with a standard font, the American Foundation for the Blind recommends Roman, Sans Serif or even Ariel at around an 18 point font and remember bold is better! If you choose to use eye-catching typography, we don’t blame you, just make sure that you leave accurate spacing between the words so that those who are visually impaired can read it, try a 1.5 instead of a single space.

Have a Text Only Option

A text only option is such an easy way to ensure your emails are accessible to everyone without having to lose the key design that you worked so hard on. Try setting the text only to an easy read font and putting clickable links at the top of your email so that they are easy to see amongst all the content. This will also help improve your email in other ways like making sure your lines aren’t too long and that there is actually enough informative content in-between all those fancy designs and images.

As you know, we love email! We know that it is the best way to say “I love you” & save the planet a little. We decided to rifle through all the muck out there and pick out are favorites to help save you some time, as well.

For Humor

Mariachi Band Singing Get Down Tonight
What could be funnier than a Mariachi band playing a funk song?

Beaver Fever
Mariachi bands not your jam? How about a beaver in a fedora singing funk music?

Slice of Paradise
This is by far my favorite e-card for every occasion- unless you are sending to someone whose name is a little unique, in which case, you probably want to pick something else.

5 Steps to Faking A Valentine
If you are a mom, and your son (or daughter) is at his desk alone on Valentine’s Day, send him (or her) this one.

For the Cute Factor

Colorful Valentine
Oh, just a little bear with a scarf on a bicycle pedaling around the world turning everything pink

I Freaking Love You
Have you ever seen Love Actually when the guy in the turtleneck holds up cards for Keira Knightley to tell her his feelings? It’s kind of like that but with a better font.

The Foxy Fox What I Know
Not only is it well designed and sweet (who doesn’t like a fox winking at you?!) it also asks the bold question “Will You Be My Valentine?” It’s great for that person at the office you think is cute but you really aren’t sure how they feel back.

The Magic Kitty Card
In this high-quality card, a little kitten is chased around by a fairy and they make a valentine’s day card for you on a desk with carnations. How do you get cuter than that? It also gives you a chance to read about the history of Valentine’s Day so it is adorable and educational!

For Free

JibJab Silent Movie
They say that nothing good in life is free but JibJab begs to differ! They have dozens of cards to send to your loved ones where you can insert your faces into the images above and dance around as Sandy and Danny or Sonny and Cher. Some of are a little off-color but our personal favorite is the silent movie. Check it out!

Valentine Puppy
This little puppy sings you a Valentine’s Song in a British accent. How do you beat that?

Live Life to the Fullest

According to Time Magazine, 46% of people voted “Living Life to the Fullest” as their number one New Year’s Resolution. But, just exactly how does that translate to the workplace? Well to be honest, work is where you spend most of your waking time so if you are going to “live life to the fullest” that should be done primarily in the workplace. Setting goals that will help you reach your fullest potential at your job this year is a great way to live life to the fullest. Start by asking yourself “Where do I see my career heading by the end of 2016?” “How can I move up in the company?” “What can I do to be more efficient?”  Once you’ve answered these questions, setting goals to get the fullest amount out of your productivity should be easier to handle and, if you stick with them, 2016 could be your best year yet!

Enjoy a Healthier Lifestyle

As apparent in many of our blog posts, we believe here at Restoration Media that a healthy lifestyle is essential in all aspects of life and the workplace is no different. Set goals at the office to sit less and stand more. Adjustable workstations can be a great way to stand more often and rebuild some muscle in your legs or taking the stairs instead of the elevator. Going for walks during your lunch break can help relieve some stress and promote blood flow to the body. You might be surprised to see how your work benefits from being healthier at the office.

Lose Weight

Enjoying a healthier lifestyle can automatically lead to weight loss but what is it that is weighing you down at the office? Could you possibly bringing stressors from the home into your workplace? Are you constantly logged onto Facebook or iMessages? Bringing weight into the office that isn’t work related can slow you down and make you lose focus. This year, leave that extra weight at home by setting goals to check your social media or texts when you aren’t on company time. You might be surprised by not only how much you get done but how much lighter you feel!

Save More, Spend Less

Over 62% of Americans have less than $1,000 in their savings account so this is clearly a goal that can benefit anyone. An easy way to spend less is to cut out going to lunch every day. Even if you are spending roughly $20 a week on lunch, in your career, that could cost you up to a thousand dollars a year! A great way to combat this is by finding an office lunch buddy. Take turns making lunch for each other every other day so that you can hold each other accountable and save even more!

Spend More Time with Family and Friends

This may not be an easy one to do while you are at work but the best way to make sure you can spend more time with your family and friends is by making sure that you make the most of your time at the office. As we mentioned before, unplugging from your social life while you are on the job can greatly benefit your work which means less work to do at home! Other ways you can spend time with family and friends is by participating together in exercise. Go for a walk in the morning before work with your spouse or meet a friend for spin class after you are off the clock. Working out with other people benefits everyone involved.

Mexican artist Emilio Chapela and his internationally known pieces have always struck a chord with RM. On November 17, Chapela visited our office in Irvine to speak on his work and why it is important to our company. The beauty of Chapela’s work is that it combines both research and data. In essence, his work combines things that are concrete to create something beautiful and abstract – just like we do. How do these pieces enhance what we do?

chapela-taco-bell

Colors

At the head of the Operations walls sits one of Emilio Chapela’s pieces entitled “Taco Bell”. Chapela took the colors associated with the restaurant brand and painted them onto a white canvas. Each color represented with the same amount of space as it would have in the brand’s symbol. With 5,604 Taco Bells in the United States alone, the colors and branding of this symbol should be instantaneously recognizable. Seeing the colors plum, fuchsia and crayon yellow recreated to make something new has turned Taco Bell into a different product. It serves a beacon of motivation for those who work in our company to constantly see an everyday marketing piece, deconstruct it and figure out what makes it recognizable.

In Email Marketing, colors are key. Google tested 41 different shades of blue before it decided on the color now used for its page links. A study done at the University of Winnipeg said that 90% of decisions consumers make about brands is based off of a brand’s coloring alone. “Taco Bell” stripped down the noise of the brand and left you with the color as a landscape and we can constantly look at that piece and think and be brought back to the basics and the heart of Restoration Media. Let us be the artist of our technology.


 

chapela-inbalance

Innovation in Presentation

“Imbalance” by Emilio Chapela has no color but it has something else that is crucial to what we do at Restoration Media- data. “Imbalance” shows two triangles, one vastly larger than the other and flipped upside-down so that it is balancing on its weakest point. The larger triangle symbolizes the world’s largest economy and the smaller symbolizes the world’s ten smallest economies. Given hours worth of researched data, “Imbalance” created a quick and precise view of a problem that needs to be addressed.

Everyone who has ever partook in a pole has seen a data chart before. They are everywhere and they all look the same. “Imbalance” took that concept of data and gave it a shape, a visualization. As a data company, we always look for new ways to present this data, whether to an employee, an employer or a consumer but the concept doesn’t always have to apply to data, it works for any presentation. How does the way you present your email affect your consumer? What about your subject line? The key is to constantly be thinking- is there a new and innovative way that we can present the same thing to you?

Not only does artwork create a more inviting environment, it helps remind a company to use both sides of the brain, that the abstract is just as important as the concrete. Using Emilio Chapela’s artwork in a company like Restoration Media drives that thought process even further. Like Chapela’s work, giving a clean and clear vision of what needs to be said is key in being recepted. If we can find a way that we can match the passion, simplicity and the depths of pieces like Emilio Chapela’s we can easily access people in the same way, as well. In the end, art and technology are not so different. In fact, they are both the driving force behind what makes Restoration Media great.